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Bing Takes UK No.2 Spot

Tuesday, 09 June 2009 03:04

Bing, Microsoft’s new search engine, has already overtaken Yahoo to become the UK’s second most popular search provider.

According to Hitwise UK, on its launch date of 3 June Bing received 10.8% of all UK search engine traffic, ahead of both Yahoo and Ask. The search engine was also the eighth most visited site in the UK on 2 June, ahead of all BBC properties.

Traffic to the site since has declined — on 6 June 2009 it accounted for 3.1% of search engine traffic — but it remains above Yahoo and Ask. Average time spent on Bing has also increased to 8.5 minutes, despite the decrease in traffic.

Chinese Government Blocks Twitter

Wednesday, 03 June 2009 00:32

HONG KONG (AdAge.com) -- China's government has pulled the plug on yet another Western website, making Twitter unavailable to most users in mainland China since about 5 p.m. local time (5 a.m. in New York) and infuriating the local Twitterverse, which is already finding ways around the block.

Last Updated on Wednesday, 15 July 2009 14:57

Microsoft launch new search engine Bing

Written by Administrator

Friday, 29 May 2009 20:41

Microsoft has unveiled Bing as its much anticipated new search platform, as the company reiterates its ambition to overtake Google as the leading search engine.

Bing, which launches officially on 3 June and replaces Microsoft’s three-year-old Live Search offering, is designed to be a semantic-based search engine, which understands the context of a query being posed to provide the most relevant results available.

The company says it aims to solve the problem that sees 50% of search queries “failing to meet consumers needs”, according to Microsoft Advertising UK commercial director Chris Ward.

Last Updated on Wednesday, 15 July 2009 14:57

Sony Launch Music Entertainment Show

Written by Administrator

Friday, 29 May 2009 20:33

Sony Ericsson has launched a music entertainment show, broadcast via YouTube and on mobile.

Pocket TV will be a free, 90-second show presented by Holy Moly TV’s Matt Edmonson covering music entertainment and youth culture.

It can be downloaded through any handset via a dedicated WAP site pockettvshow.mobi or watched online via a dedicated YouTube channel.

The line up for episode one includes interviews with musicians N-Dubz and Florence and the Machine, with Hockey playing an acoustic set in a greasy spoon café.

The branded show (branded content), produced by JA Digital and Iris Experience, aims to build on young people’s shift from traditional television viewing to new digital platforms.

Last Updated on Wednesday, 15 July 2009 14:57

Give Print a Chance

Tuesday, 26 May 2009 03:29

Hype, not reality, is hurting the print business.

By Jane Ottenberg 04/29/09

I love digital. I love videos. So much that we are changing our name from The Magazine Group to TMG. We’re performing all sorts of non-traditional media services for our clients. But I am sick of hearing that magazines are dead. The hype is what’s killing magazines, not the reality—particularly when it comes to highly targeted magazines, which is what we do.

Fact: This very week we were contacted by two Fortune 1000 companies that want to launch a magazine. And it happens all the time. Are these marketers out to lunch?

Last Updated on Wednesday, 15 July 2009 14:58

Did you know..?

On average, customer magazines keep a consumer's attention for 25 minutes, which is signifcantly more than the eight seconds looking at a poster or 20-30 seconds listening to a radio ad. In essence it compares to fifty 30-second TV ads.

Assocation of Publishing Agencies

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