Custom Publishing

Custom publishing is target content, or branded content, delivered to key audiences in the form of a traditional styled magazine or TV/ video styled programme with the goal of increasing brand perception, improving brand loyalty and influencing or improving the overall sales process. Magazines have continually proven to be a very effective form of advertising due to their connecting effect with its audience and the amount of time a reader spends with this medium. More recently there have been a number of large brand partnerships with TV stations to produce branded content, but internet speeds and the free upload and download from sites such as MySpace and YourTube are leading video to be a cheap alternative route for those with less budget.

Magazines build an emotional connection with the reader. They are usually read at a time of leisure and when the reader is in a relaxed and receptive mood gaining the reader's trust. To be able to develop a magazine with your customer base has shown to deliver a greater retention of customer loyalty and ultimately repeat business.

Web video is a great way to back up your magazine or company brochure. It can bring your company to life, allow your customers to engage with you on a visual and audio level whilst you explain and sell your products and services to them.

Integrating your web site, video and printed custom media together gives you a powerful marketing tool in which to communicate both with your customers, but also support your sale channel.

Five Toes Media is in the unique position of having both 15 years experience of publishing magazines and websites. Integrating media platforms gives your business a powerful marketing tool set to engage your customers with.

why consider custom publishing?

Marketeers are looking for new, innovative and creative ways to reach customers and build loyalty and generate sales. When you consider the cost of marketing to generate new customers can cost 5 to 10 tens times* more than marketing to existing customers, you there is a strong reason to generate further loyalty to you brand. It is more cost effective to convert a customer twice than it is to acquire them twice.

Custom media enables marketeers to solve a number of problems, including;

• Presenting information in a timely fashion that suits the organisation
• Explaining complex products or technologies
• Controlling the marketing message that positions the company and products
• Supporting your sales channel

Contact us today so we can help you with your first magazine or web video.